The plane landed in Buenos Aires, but the soul of the booth traveled by land. Inside a handwoven backpack, a native Peruvian artisan carried much more than handcrafted pieces—she carried a living story, a millenary identity, and a monumental challenge.
That’s how one of the most moving projects we have built at Diper began. Not only because it crossed borders, but because it challenged us to transform a trade show space into an experience rooted in authenticity.
The Challenge
PROMPERÚ wanted presence. We proposed presence with purpose.
Showing a brand is easy. Making it felt—making it connect and represent a cultural identity with dignity—is something else entirely.
The opportunity was unique: bringing an artisan from her native community in the Peruvian jungle to one of the most important international tourism fairs. But bringing her wasn’t enough. We had to create a space worthy of her story—one that didn’t display products, but narrated her world.
The Idea
We designed a concept where the booth stopped being a container and became a living cultural platform.
No display cases. No simulations. At the center: her— weaving, speaking, breathing Peru.
An open, sensitive, welcoming design. Built with materials that evoked her territory. Circulation designed for encounter and wonder. Every corner gave protagonism to what was human and real.
Our Solution
- We coordinated the artisan’s full journey, from her native community to the heart of Buenos Aires—overcoming paperwork, customs, and cultural barriers.
- We conceived and built an open, living space where she could work in front of visitors, generating immediate emotional connection.
- We integrated her presence with multisensory experiences: pisco and coffee masterclasses, live gastronomy, and cultural showcases.
- We managed full production—from design to execution, from setup to dismantling—including the human support that ensured she returned home safe and happy.
El resultado
People didn’t just walk by—they stopped. Asked questions. Felt something.
In the middle of touchscreens and tourism apps, Peru’s booth stood out for what couldn’t be digitized: humanity.
For four days, hundreds of visitors left with more than brochures.
They carried a story. A gesture. A moment of truth.
A woman, seated in her space, creating art with her hands… and with her soul.