The Idea
We didn’t design a display space. We designed a universe.
Thus was born the OptiSigns Universe—an immersive world where each screen came to life, showing how the brand transforms communication across industries.
The booth wasn’t a container. It was a portal.
Execution
We divided the space into two complementary worlds:
- Corporate Zone: Clear branding, strategic meeting spaces, solid identity, technological credibility.
- Experiential Zone: A living lab where visitors could interact, test, and feel how OptiSigns works in real time.
Experience Phases
- Impact: Dynamic screens and immersive design capturing attention from afar.
- Discovery: Real-time content interaction demonstrating automation and personalization.
- Connection: An intimate space to discuss needs and build tailored solutions.
Results
One of the most visited and talked-about booths at InfoComm.
- Winner of Best Booth at the show.
- The client acknowledged we captured their essence better than they had imagined.
- So much so that after the event, OptiSigns purchased the booth to reuse it—always alongside Diper.
Because dreams, when well designed, aren’t improvised. They’re exhibited.