The Idea
We designed a bold concept:
“A Tree That Blooms in Pixels.”
We replaced the traditional central structure with a digital installation that simulated movement and growth.
The result: a booth that didn’t just display flowers—
it made them live, both physically and digitally.
Execution
Installation was a technical and floral ballet.
While florists placed each chrysanthemum with near-ritual precision, we shaped a digital tree pulsing in color.
We improvised without deviating from the plan, resolved structural adjustments in real time, and coordinated timing like a theatrical production.
Every element had purpose.
Every second carried pressure.
And in the end, everything aligned—like roots unseen, holding up visible beauty.
Results
The booth became one of the most visited and photographed at the event.
People didn’t pass by. They paused. Looked. Asked questions.
Innovation didn’t compete with the flowers—it elevated them.
Deliflor showed the world what they truly are:
a brand that cultivates not only flowers, but experiences.
And the trust planted there blossomed into new projects in the U.S. and beyond.
