The Idea
We flipped the context.
While others hid behind graphic walls, we chose pure visibility.
A large-format screen as a visual magnet. Dimensional lettering that asserted presence.
A vibrant palette that broke with the traditional trade show blue.
Execution
This wasn’t just another booth—it was the beginning of a relationship.
Teams across time zones.
A screen as the protagonist.
Every decision had to be fast and precise.
Nothing was improvised. Everything was intentional.
When the show lights turned on, Nokia spoke—without saying a word.
Results
The screen did its job. But what truly shined was the trust we earned.
We moved from a one-time vendor to their direct partner.
From OFC to Fiber Connect, Distributech, SC, SCTE, and beyond.
Because beyond design, we delivered something essential: peace of mind.